SEO Agency Australia
Identify keywords your customers are searching
Get found on Google
Optimise for sales and appointments
Successful SEO in Australia starts with the right steps.
In four simple steps, we will build you a highly effective SEO Australia campaign
Discovery session
and strategy
As a established SEO agency in Australia, our first step is to comprehend the unique challenges and goals of your business. We then carefully analyse budgets and create tailored strategies that are specifically designed to meet the needs of each individual business. Our team of marketing experts will craft a SEO plan that perfectly aligns with your brand. We are dedicated, to supporting you every step of the way ensuring transparency and delivering growth for your business.
Keyword research and competitor analysis
We conduct extensive keyword research to identify relevant and high-volume keywords related to the products you sell. We use keyword research tools like Google Keyword Planner, SEMrush or Ahrefs to find the best keywords for your business. The keyword research comes with details such as average monthly searches and the competitiveness of each of the keywords. We meticulously dissect your competitors' digital footprint, identifying the keywords they target, the backlinks they've acquired, and the content that resonates. Armed with this intelligence, we craft a tailored roadmap to elevate your own SEO strategy.
On-site optimisation
On site optimisation involves enhancing elements and aspects of a website to improve its visibility, relevance and user experience in Google. This process focuses on making improvements to specific parts of the website by addressing certain things that influence how search engines understand and rank the content. Performing on site optimisation is crucial for boosting a websites performance in search engine rankings, growing traffic and delivering a solid user experience for visitors. This particular part of the project works hand in hand with off-site optimisation activities such, as link building acquisition.
Backlink acquisition
Link building refers to the practice of acquiring hyperlinks from websites that point back, to your site. These hyperlinks, also known as backlinks are considered votes of confidence or endorsements from the linking sites. Backlinks play a role in SEO (Search Engine Optimization). Greatly impact a websites authority, credibility and ranking on search engine result pages (SERPs). Obtaining backlinks is a process since search engines not value the quantity but also the quality and relevance of these links. We prioritise acquiring backlinks from reputable sources as they significantly contribute to your websites SEO.
Ready to grow your business?
Book your free discovery session today and discuss how we can help improve your search engine optimisation
SEO for eCommerce Businesses
We have helped numerous eCommerce brands achieve top ranking spots for their products on Google.
Our loyal client Black Dog Honey has see consistent traffic and sales growth by working with us to optimise their website and build high quality backlinks.
As a result, Black Dog Honey has reaped the rewards by having almost all of their desired keywords ranked on the first page of Google.
SEO for Trades & Services
Whether you’re a plumber, handyman, builder or technical engineering firm we can get you ranked on the first page of Google.
Working closely with our client Mainmark, we successfully rebuilt their website, optimised and ranked them on the first page of Google for high value keywords
As of today, they now rank #1 for competitive keywords in their industry and drive thousands of qualified visits to their website each month
What clients say about us
Tailored to suit businesses of all sizes
OUR SEO PLANS
built to scale
View our packages below and select the best SEO plan that suits your business.
Small Business Success
-
35 Keywords
-
Monthly Traffic and ranking report
-
Phone, Chat and Email Support
-
On-site SEO improvements
-
Off-Site Optimisation (Medium)
-
This program is ideal for small businesses
looking to grow
SME Business Accelerator
-
45 Keywords
-
Monthly Traffic and Ranking Report
-
Phone, Chat and Email support
-
On-site SEO improvements
-
Off-Site Optimisation (High)
-
This program is ideal for medium to large businesses looking to grow
Enterprise Growth
-
55 Keywords
-
Monthly Traffic and Ranking Report
-
Phone, CHat and Email Support
-
On-site SEO improvements
-
Off-Site Optimisation (Ultra High)
-
This program is ideal for enterprise
businesses looking to grow
Brands we work with
We share our SEO knowledge & Digital Marketing expertise
Our value proposition is simple – We provide ideas to our clients for free.
It’s up to them if they want to do it themselves or hire us to do it if they don’t have the time, resources or technical skills This honest approach is what sets us apart from the rest of the marketing agencies who tend to keep their cards close.
You will also get constant strategic counsel and tactical marketing skills from someone who has done this for 12+ years working for SMBs, Large Enterprises, Start-ups and eCommerce companies of all shapes and sizes.
What you get from us:
- Full support during Australian Business hours
- Wealth of knowledge from industry leading SEO pros
- Conversion rate optimisation
- Ideas to improve your marketing operations
- Advice on building integrated marketing plans
All our SEO plans Come with:
- Keyword research
- Competitor analysis
- On-site SEO optimisation
- Content strategy
- Backlink acquisition
- Fortnightly meetings
- Monthly report
Our digital marketing guides & industry updates
How to improve your Core Web Vitals and enhance your SEO
Learn how to enhance your website’s performance by optimizing Core Web Vitals. Discover essential tips to improve your Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) for better SEO rankings, a smoother user experience, and higher conversion rates. Prioritize these metrics to meet Google’s standards, boost your site’s speed, and create a more engaging browsing experience that keeps visitors coming back.
How to improve your click-through rate on Google Ads
Learn how to improve your click-through rate on Google Ads with expert tips on crafting compelling ad copy. Discover strategies for identifying your target audience, highlighting unique selling points, using action-oriented language, and leveraging emotional triggers.
How Google Ads Quality Score Impacts CPC; A Detailed Analysis
Discover how Google Ads Quality Score directly influences your Cost-Per-Click (CPC) and learn strategies to optimise your campaigns. This detailed analysis breaks down the factors that impact your ad performance and budget.
Contact us to find out how we
can help your business grow
Frequently asked questions about SEO in Australia
What is keyword research for SEO?
Keyword research plays a role key role in setting up a search engine optimisation campaign (SEO). It involves identifying and selecting the words or phrases (keywords) that people commonly use when searching for information, products or services on search engines like Google.
The main objective of keyword research is to grasp the language and terminology your target audience uses and optimise your websites content to rank higher in search engine results pages (SERPs) for those keywords.
The following are the elements of keyword research for SEO;
Understanding your audience; We start by comprehending your target audience and their needs. We will then consider what questions they may have. The keywords they would utilise to seek answers or solutions to their problems.
Generating keywords; With insights into your audience we can create a list of keywords. This list will include a mix of short tail keywords (concise, general terms) and long tail keywords ( longer phrases).
Keyword Tools; We use various online tools which aid in refining your keyword list and provide data, on search volume, competition and other metrics. Popular keyword research tools include Googles Keyword Planner, SEMrush, Ahrefs and Moz.
Competitor Analysis; We examine the keywords that your competitors are targeting and how they are doing it. This allows us to spot any flaws in their strategy so we can take advantage of this and outsmart them.
Search Intent; We take into account the purpose behind each keyword. Are people searching for information, products, services or local businesses? Understanding search intent enables us to create content that aligns with what users are searching for.
Keyword Difficulty; We then evaluate the competition for each keyword. Keywords with competition pose challenges in terms of ranking while low competition keywords are easier to focus on.
Relevance; We will ensure that the keywords you choose are relevant to your content. Search engines value content that aligns well with the selected keywords.
User Experience; We will also enhance your websites user experience by creating informative and captivating content. This involves incorporating keywords within your content, headings and meta tags.
Content Strategy; By utilising your keyword research that we did in previous steps, we build a a guide for shaping your content strategy.
We also plan which topics to cover and determine what type of content (such as blog posts, videos, infographics) would be most effective while incorporating your chosen keywords strategically.
Tracking and Iteration; SEO is a long-term investment, so we will continuously monitor how well your keywords and content perform, in search engine result pages (SERPs). Adjust your strategy based on what brings results and what doesn’t.
Properly researching keywords is a part of the SEO process. It plays a role, in attracting traffic to your website from search engines. By gaining an understanding of the relevant keywords and targeting them effectively you can enhance the visibility of your website and reach your desired audience more efficiently.
Is it easy to switch agencies if I have already started SEO with someone else
If you are you currently working with an SEO agency and Feeling dissatisfied, with the results and service, then it is normal to be wondering, “Is it possible to switch agencies?”
The answer is yes it is… and it’s simple
Flow Digital specialise in ensuring transitions for businesses who are looking to switch SEO providers.
Our team of SEO experts is well equipped to take over SEO projects and make the handover as effortless as possible.
Why Switch SEO providers?
At the end of the day we are all after better results. If your current agency isn’t delivering the expected outcomes we can thoroughly evaluate your existing strategy and implement improvements.
Our team is dedicated to keeping you informed and ensuring that your goals are met.
Tailored Strategy; We develop personalized SEO strategies that align perfectly with your business objectives.
Our hassle free SEO agency switching approach is seamless and worry free.
This is how we can switch your SEO:
- Consultation; We initiate the process with a consultation to fully understand your needs and goals.
- Audit and Analysis; We conduct an extensive assessment of your current SEO initiatives to identify areas where enhancements can be made.
- Developing a tailored SEO plan is a step taking into consideration our findings and aligning it with the needs of your business.
Our team handles all the aspects of the transition, including website and data transfer ensuring an hassle free process.
We place emphasis on monitoring your SEO performance. Our goal is to keep you informed through reports ensuring you are always up, to date with the progress.
If you’re unsatisfied with your SEO agency don’t let it hinder your business growth. Making the switch to Flow Digital is an investment towards achieving SEO success.
Get in touch with us today to discuss your requirements.
How much will my website have to change?
We understand that making changes to your website can be a significant concern when considering SEO.
Most of the time, design changes won’t need to be adjusted as long as the website is mobile responsive and doesn’t have any major graphics errors.
We will take you through any technical adjustments and changes required and will communicate everything along the way.
Our approach is always geared towards minimising disruptions and ensuring a seamless integration of SEO into your existing online presence.
How long does it take to rank keywords on Google?
The amount of time it takes for keywords to rank on Google can vary significantly based on competition of the keywords, the length of on-site optimisation required and how new your website is what your domain authority score is and how many quality backlinks you have. This is not all of reasons, however these are the biggest factors.
There is no fixed or guaranteed timeline, for achieving SEO results. It can range from a weeks to several months or even longer.
The best approach is aim for lower competition keywords and at the same time work our way up to harder more competitive ones.
In summary there isn’t a one size fits all answer regarding how it takes to rank keywords on Google. It’s a process influenced by factors. As a guideline its recommended to expect months of consistent effort and monitoring in order to observe meaningful improvements in your rankings. SEO is a long term strategy. Being patient is often crucial for achieving and maintaining rankings, over time.
Should I Do SEO and Paid Google Ads at the same time?
Combining the use of both SEO (Search Engine Optimisation) and Paid Google Ads simultaneously can bring advantages to your marketing strategy.
Here are some benefits you can expect from integrating a SEO and Google Ads campaigns
Enhanced Visibility: When you implement both SEO and paid ads your website gains increased visibility, in search engine results. Organic SEO efforts ensure your presence in search results while paid ads secure a spot at the top of the page. This dual presence makes your website more noticeable to users increasing the likelihood of them clicking through to your site.
Optimised Targeted Traffic: SEO is ideal for attracting term traffic while paid ads yield faster results. By combining both methods you can reach a range of users. Those who prefer search results as well as those who click on ads. This maximises your chances of attracting traffic.
Valuable Keyword Insights: Running Google Ads provides insights into the performance of keywords and phrases. By identifying which keywords convert well through paid ads you can optimize your SEO strategy accordingly. It’s a cycle where paid ads contribute valuable data to inform and refine your SEO efforts.
A/B Testing; Utilising paid ads allows you to conduct A/B testing on elements such, as ad copy and landing pages.
Once you have identified the combinations you can utilize these findings to enhance your SEO strategy and improve the quality of your websites content and structure.
Immediate Outcomes: While SEO takes time to build rankings and drive traffic paid advertisements can provide results. This can be particularly advantageous when you need to give a boost to a website, product or promotional campaign.
Data Harmony: By analysing data, from both SEO and paid ads you can make informed marketing decisions. For instance having an understanding of which keywords perform in paid ads can influence your approach to targeting keywords for SEO purposes.
Flexibility: Paid advertisements offer flexibility in terms of budget allocation and target audience selection. You have the ability to quickly adjust your ad campaigns in response to market changes or evolving business needs. On the hand while essential for long term success SEO does not provide the level of immediate control.
Consistent Branding: Running both paid campaigns ensures that your brands identity and messaging remain consistent across search results. This reinforces your brands presence in users minds. Strengthens their familiarity with your message.
Dominating SERPs: Having both search listings well as paid placements, on search engine results pages conveys industry authority and trustworthiness. When users consistently see a brand appearing at the top they are more inclined to click on those results.
Covering All Stages of the Sales Funnel: Paid advertisements prove effective, in reaching users at the stages of their buying journey while SEO tends to resonate with those who’re further along, in the process. Employing both strategies enables you to engage a spectrum of customers.
To sum up implementing a combination of SEO and paid Google Ads can yield an online marketing approach. While SEO remains crucial for long term success paid ads offer outcomes and valuable insights. Together they create a synergy that allows you to attract a segment of your target audience and optimise the impact of your digital marketing.
Can an SEO agency give you more leads and appointments?
Yes absolutely! Especially when it comes to Flow Digital. Hiring a search engine optimisation (SEO) agency can greatly benefit your business by improving its ranking, in search results.
Our agency covers all the aspects from conducting keyword research to understanding your target audience. The best part is that we never compromise on quality or set goals.
The higher your business ranks in search engine results the traffic your website will receive. To convert those visitors into leads you need to attract more people to your website. That’s where Flow Digital comes in.
Having a ranking on Google and other search engines is like having a display window for your online store.
While not all website visitors make a purchase during their visit remarketing can significantly enhance your SEO campaign by converting that traffic into sales. By encouraging users to return through channels, including SEO services you can maximize visibility.
Well when it comes to increasing revenue and driving traffic to your website using search engines is a proven method. However it’s important to remember that this is the beginning. Achieving conversions requires an effort, from digital marketing components.. Don’t worry! As an SEO agency in Australia we possess the knowledge and skills to ensure that all aspects of your presence work harmoniously to generate impactful sales and return, on investment (ROI).
Can search engine optimisation serices work for eCommerce businesses
Absolutely SEO services can be extremely effective, for eCommerce businesses. In fact SEO plays a role in ensuring the success of an eCommerce strategy. Here’s how SEO can benefit eCommerce businesses;
We fully understand the power of SEO at every stage of the sales funnel. With our team having an experience of 15 years in the landscape we possess expert knowledge on popular eCommerce platforms such as Magento, Shopify and BigCommerce.
We are well versed in plugins and unique aspects of eCommerce. If you’re, in search of top notch eCommerce SEO services your search ends here.
Will my rankings drop if I move SEO companies in Australia, and can you guarantee results?
Moving to a new SEO company in Australia can sometimes result in fluctuations in your search engine rankings, but these changes aren’t necessarily negative. Whether your rankings drop, improve, or remain stable when transitioning to a new SEO company depends on several factors.
Additionally, it’s important to note that no reputable SEO agency can guarantee specific rankings, and any agency making such claims should be approached with caution. Here’s more information:
Rankings Fluctuations:
Rankings can fluctuate during a transition because different agencies may use varied strategies and techniques.
A new SEO company may perform an audit and identify areas for improvement that could initially affect rankings as changes are implemented.
Google’s algorithms and search results are continuously evolving, which can also contribute to ranking fluctuations.
Factors Influencing Ranking Changes
The quality and appropriateness of the strategies implemented by the new agency play a significant role in ranking changes.
The current state of your website, including its history and any existing issues, will also impact how rankings are affected.
The competitiveness of your industry and target keywords will influence how quickly and drastically rankings may change.
Your website’s backlink profile and overall online authority can affect rankings.
No Guarantee of Specific Rankings:
Reputable SEO agencies do not guarantee specific rankings, as ranking on search engines is influenced by various factors, including user behavior and competition.
Ethical SEO practices focus on improving a website’s visibility and attracting organic traffic, but they cannot control the search engine algorithms.
Instead of guarantees, reliable SEO agencies focus on providing transparent and data-driven strategies to improve your online presence.
What to Expect When Moving to a New SEO Company:
An initial audit and evaluation of your website’s current SEO status.
A customised SEO strategy designed to meet your specific business goals.
Regular communication and updates on the progress and results of your SEO efforts.
When switching SEO companies, it’s essential to choose a reputable agency with a proven track record of delivering results for their clients. They should provide a clear and transparent plan, communicate effectively, and prioritise ethical SEO practices. While rankings can fluctuate, the goal should always be to improve your website’s overall online presence, attract targeted traffic, and drive meaningful business results.