Reach the clients searching on Bing, Outlook and Microsoft Edge, often at a lower cost per click than Google.
Plenty of Australians search on Bing every day, including many homeowners, business owners and office based decision makers. As a Bing ads agency focused on trades and construction, Flow Marketing extends your proven Google Ads campaigns to Microsoft Advertising, picking up extra enquiries from an audience your competitors often ignore. Strategy is included.
Because fewer advertisers bid on Bing, clicks are often cheaper and top positions easier to win. Microsoft Advertising also shows your ads across Outlook, MSN and Microsoft Edge, reaching people at work and at home. A specialist Bing ads agency makes the most of that reach. Bing ads are part of Flow Marketing's wider tradie advertising service.
Pick up extra enquiries from people searching on Bing, Outlook and Microsoft Edge.
Benefit from lower competition and often cheaper clicks than Google.
Reach homeowners and office based decision makers who favour Microsoft products.
If your Google Ads campaigns are already working, Flow Marketing can import and adapt them for Microsoft Advertising, then refine keywords, bids and ad copy for Bing's audience. That means faster setup and results built on proven foundations.
For a trade business like Apex Roof Painting or McPherson Window Cleaning, Bing can add a steady stream of extra enquiries at a lower cost per lead, without starting from scratch.
See the ProofMicrosoft Advertising offers location, device, time of day and audience targeting, including LinkedIn profile targeting for business focused campaigns. Flow Marketing uses it to focus your budget on the suburbs, services and clients most likely to convert.
For a builder like Upmarket Homes or a commercial trade like Knight Solutions, LinkedIn profile targeting on Bing can reach business owners and property professionals searching for construction services.
Get a Free Bing Ads Review
Conversion tracking is set up for calls, forms and bookings, and results are reported alongside your Google Ads so you can see exactly what each platform contributes and where your budget works hardest.
Clear reporting makes it easy to shift spend to whichever channel delivers the lowest cost per enquiry. Our guide on how Quality Score impacts cost per click explains principles that apply on Bing too.
See the Proof
Google Ads
Capture high intent leads the moment they search for your construction or trades service. Flow Marketing builds and manages Google Ads campaigns that target the right keywords, in the right locations, at the right time, so every dollar of your budget reaches buyers who are ready to act.
Win more local jobs
Get in front of homeowners, developers, and project managers actively searching for your service in your area, with precision geo targeting and location based bidding.
Maximise ROI
Stop wasting budget on irrelevant clicks. Flow Marketing builds tightly structured campaigns with smart bidding strategies that convert at the lowest possible cost per lead.
Full transparency
Know exactly what you're spending and what it's generating, with clear monthly reporting, call recording, and full lead attribution back to campaign and keyword.
Meta Ads
Build brand awareness and reach your ideal construction clients across Facebook and Instagram before they start searching. Flow Marketing uses Meta Ads to put your business in front of the right people at the right time, creating demand rather than just capturing it, and retargeting warm audiences who have already shown interest in your services.
Reach the right audience
Target homeowners, property developers, and builders in your area with highly specific Facebook and Instagram campaigns built around your ideal client profile.
Retarget and convert
Stay front of mind with website visitors and past enquiries using smart retargeting sequences that bring warm audiences back and drive them toward a decision.
Creative that converts
The right creative strategy makes the difference between an ad that scrolls past and one that generates an enquiry. Flow Marketing guides ad creative to stand out in the feed and drive real results.
LinkedIn Ads
Reach the developers, architects, project managers, and commercial decision makers who have the authority to hire your construction business for larger projects. LinkedIn Ads gives you unmatched access to professional audiences by job title, company size, and industry, making it the most effective paid channel for construction businesses targeting the commercial sector.
Target decision makers directly
Reach the people who actually sign off on construction projects, by job title, seniority, industry, company size, and location, without relying on them to find you first.
Build commercial pipeline
LinkedIn Ads work at the top of the commercial sales funnel, building awareness and generating enquiries from clients who are planning projects before they've gone to market.
Measure commercial ROI
LinkedIn Ads carry a higher cost per click than other platforms, so Flow Marketing tracks every lead carefully and ties each enquiry back to job title, industry, and campaign to ensure the investment is justified.
Bing Ads
Microsoft Advertising, commonly known as Bing Ads, reaches a distinct audience of searchers that Google doesn't. For construction and trades businesses, Bing Ads offer a lower cost per click, less competition, and access to an older, higher income demographic that is more likely to be a homeowner commissioning significant renovation or construction work.
Lower cost per lead
Bing Ads typically deliver a lower cost per click than Google due to reduced competition, giving construction businesses an efficient supplementary channel that stretches the overall paid ads budget further.
Reach an underserved audience
Bing's user base skews older and higher income than Google, a demographic that closely matches the profile of homeowners investing in quality construction and renovation work.
Seamless Google Ads integration
Microsoft Advertising imports directly from Google Ads, making it straightforward to extend your existing campaigns to Bing with minimal additional setup and management overhead.
Flow Marketing works exclusively with construction and trades businesses, backed by 15 years of experience across the sector. Every Bing campaign is built around how your clients search and what each enquiry is worth.
Bing ads work harder alongside Google Ads for tradies, local SEO for tradies and web design for tradies that converts. Flow Marketing plans them together so every lead source supports the others.
Strategy and ideas are part of the relationship. Expect fresh ideas for new keywords, audiences and budgets in every monthly review.
Trades and Construction Companies We Work With
Apex Roof Painting came to Flow Marketing after a frustrating run with a previous agency, with spend going out but not enough quality leads coming back. Flow Marketing rebuilt their paid search account around the services that drive revenue, and conversions started landing in the very first week.
The campaign shown here ran on Google Ads. The same structure and tracking are what Flow Marketing brings to Microsoft Advertising, so a proven account can win extra enquiries on Bing.
Total leads generated over 10 months
Average leads per active week
Per booked enquiry
Most agencies treat Bing as an afterthought, if they run it at all. As a Bing ads agency for trades and construction, Flow Marketing manages Microsoft Advertising with the same care as Google, with its own keyword research, bids and reporting.
You get one partner managing both search platforms, clear reporting on what each delivers, and budget moved to wherever it earns the best return.
Tell Flow Marketing about your business, the services you want more of and the areas you want to win work in.
A free, no obligation review of your search campaigns and the extra opportunity available on Microsoft Advertising.
A clear plan covering campaign setup, targeting, budgets, realistic lead forecasts and transparent pricing.
Flow Marketing launches and manages your Bing campaigns and reports monthly alongside your Google Ads results.
A Bing ads agency sets up and manages paid search campaigns on Microsoft Advertising, which shows ads on Bing, Outlook, MSN and Microsoft Edge. Flow Marketing is a Bing ads agency that specialises in trades and construction businesses.
For many trade businesses, yes. Bing's share of searches is smaller than Google's, but lower competition often means cheaper clicks and a lower cost per enquiry, making it a strong addition to Google Ads.
Microsoft Advertising is the platform used to run Bing ads. Campaigns can appear across Bing search, partner sites and Microsoft products such as Outlook and Microsoft Edge.
Yes. Google Ads campaigns can be imported into Microsoft Advertising, then refined for Bing's audience, which makes setup faster and builds on what already works. Learn more about our Google Ads for tradies service.
Usually not instead, but as well. Google captures most search volume, while Bing adds extra enquiries at a lower cost. Running both gives you the widest reach.
A review of your current search campaigns, the opportunity on Microsoft Advertising and a recommended setup plan, with no obligation.
15+ years marketing to the trades and construction industry, from digital agencies specialised in the built environment to leading digital marketing at one of Australia's largest equipment hire companies. Flow Marketing brings that knowledge to the businesses that build things.
Find out how many extra enquiries Bing could bring in for your business, often at a lower cost per click. Strategy included, no obligation.
