Put your business at the top of Google the moment a local client searches for the work you do.
When someone needs a roofer, plumber or builder today, they search Google and call one of the first businesses they see. Flow Marketing's Google Ads for tradies and construction businesses puts you in that spot, with campaigns built around the services, suburbs and jobs that make you money. Every dollar is tracked back to real enquiries, and strategy is included.
Google Ads captures people at the exact moment they are looking to hire. Unlike SEO, results start as soon as campaigns go live, which makes Google Ads for tradies the fastest way to fill gaps in your calendar or push a new service. It sits within Flow Marketing's wider tradie advertising service, alongside Meta, LinkedIn and Bing.
Show up at the top of Google for valuable searches in the suburbs you service.
Pay only for clicks from people actively searching for your services.
Track every call, form and booking so you know exactly what each lead costs.
Flow Marketing structures your account around the services that actually drive revenue, with tightly themed ad groups, local targeting and ad copy written for how your clients search. Negative keywords filter out job seekers, DIY searches and tyre kickers before they cost you money.
For a roof painter like Apex Roof Painting, that meant separate campaigns for roof painting, roof cleaning, repointing and ventilation, each with its own budget and landing page.
See the ProofConversion tracking is set up properly from day one, covering phone calls, form submissions and bookings, so bidding is optimised for enquiries rather than clicks. Monthly reporting shows exactly what you spent, what you got and what each lead cost.
Many trade businesses that come to Flow Marketing are running accounts with broken tracking and broad keywords quietly draining budget. Our guide on how to stop wasting money on Google Ads covers the most common leaks.
Get a Free Google Ads Audit
Clicks only turn into enquiries when the page they land on does its job. Flow Marketing makes sure every campaign points to a fast, focused landing page with clear calls to action, trust signals and mobile friendly forms.
For businesses like Knight Solutions and Upmarket Homes, matching each ad to a specific service page lifts conversion rates and lowers the cost per enquiry. See our guide on how to get more leads from your website for the essentials.
See the Proof
Google Ads
Capture high intent leads the moment they search for your construction or trades service. Flow Marketing builds and manages Google Ads campaigns that target the right keywords, in the right locations, at the right time, so every dollar of your budget reaches buyers who are ready to act.
Win more local jobs
Get in front of homeowners, developers, and project managers actively searching for your service in your area, with precision geo targeting and location based bidding.
Maximise ROI
Stop wasting budget on irrelevant clicks. Flow Marketing builds tightly structured campaigns with smart bidding strategies that convert at the lowest possible cost per lead.
Full transparency
Know exactly what you're spending and what it's generating, with clear monthly reporting, call recording, and full lead attribution back to campaign and keyword.
Meta Ads
Build brand awareness and reach your ideal construction clients across Facebook and Instagram before they start searching. Flow Marketing uses Meta Ads to put your business in front of the right people at the right time, creating demand rather than just capturing it, and retargeting warm audiences who have already shown interest in your services.
Reach the right audience
Target homeowners, property developers, and builders in your area with highly specific Facebook and Instagram campaigns built around your ideal client profile.
Retarget and convert
Stay front of mind with website visitors and past enquiries using smart retargeting sequences that bring warm audiences back and drive them toward a decision.
Creative that converts
The right creative strategy makes the difference between an ad that scrolls past and one that generates an enquiry. Flow Marketing guides ad creative to stand out in the feed and drive real results.
LinkedIn Ads
Reach the developers, architects, project managers, and commercial decision makers who have the authority to hire your construction business for larger projects. LinkedIn Ads gives you unmatched access to professional audiences by job title, company size, and industry, making it the most effective paid channel for construction businesses targeting the commercial sector.
Target decision makers directly
Reach the people who actually sign off on construction projects, by job title, seniority, industry, company size, and location, without relying on them to find you first.
Build commercial pipeline
LinkedIn Ads work at the top of the commercial sales funnel, building awareness and generating enquiries from clients who are planning projects before they've gone to market.
Measure commercial ROI
LinkedIn Ads carry a higher cost per click than other platforms, so Flow Marketing tracks every lead carefully and ties each enquiry back to job title, industry, and campaign to ensure the investment is justified.
Bing Ads
Microsoft Advertising, commonly known as Bing Ads, reaches a distinct audience of searchers that Google doesn't. For construction and trades businesses, Bing Ads offer a lower cost per click, less competition, and access to an older, higher income demographic that is more likely to be a homeowner commissioning significant renovation or construction work.
Lower cost per lead
Bing Ads typically deliver a lower cost per click than Google due to reduced competition, giving construction businesses an efficient supplementary channel that stretches the overall paid ads budget further.
Reach an underserved audience
Bing's user base skews older and higher income than Google, a demographic that closely matches the profile of homeowners investing in quality construction and renovation work.
Seamless Google Ads integration
Microsoft Advertising imports directly from Google Ads, making it straightforward to extend your existing campaigns to Bing with minimal additional setup and management overhead.
Flow Marketing works exclusively with construction and trades businesses, backed by 15 years of experience across the sector. Every campaign is built around how your clients search and what each job is worth to you.
Google Ads works harder alongside local SEO for tradies, Facebook ads for tradies and web design for tradies that converts. Flow Marketing plans them together so every lead source supports the others.
Strategy and ideas are part of the relationship. Expect fresh ideas on new services, suburbs and seasonal campaigns in every monthly review.
Trades and Construction Companies We Work With
Apex Roof Painting came to Flow Marketing after a frustrating run with a previous agency, with spend going out but not enough quality leads coming back. Flow Marketing rebuilt their Google Ads account from the ground up around the services that drive revenue, and conversions started landing in the very first week.
Momentum built to a peak of 36 booked enquiries in a single week, a clear example of what Google Ads for tradies can deliver when the account is built properly.
Total leads generated over 10 months
Average leads per active week
Per booked enquiry
Generalist agencies run the same template campaigns for every industry. Flow Marketing builds Google Ads for tradies and construction businesses around real job types, service areas, seasonal demand and the difference between emergency and planned work.
You get senior level management, honest reporting on cost per enquiry and quick responses when something needs to change.
Tell Flow Marketing about your business, the services you want more of and the areas you want to win work in.
A free, no obligation review of your current account, or your market if you are starting fresh, including keywords, tracking and competitors.
A clear campaign plan with targeting, budgets, landing pages, realistic lead forecasts and transparent pricing.
Flow Marketing launches and manages your campaigns and reports monthly on spend, leads and cost per enquiry.
Google Ads for tradies are paid search campaigns that place your business at the top of Google when local clients search for your services. You pay when someone clicks, and campaigns can be targeted by service, suburb, time of day and device.
It depends on your services, location and competition. Many trade businesses start with a modest monthly budget focused on their most profitable services, then scale up once the cost per enquiry is proven.
Most well built campaigns start generating enquiries within the first week or two. Apex Roof Painting saw conversions in the very first week their new account went live.
Yes. Google Ads for construction businesses works well for builders, renovators and commercial trades, especially when campaigns target specific project types and service areas rather than broad terms.
They work best together. Google Ads delivers leads straight away, while SEO for tradies builds long term visibility that does not rely on paying for every click.
The audit reviews your account structure, keywords, search terms, tracking, ads and landing pages, then highlights wasted spend and the biggest opportunities, with no obligation.
15+ years marketing to the trades and construction industry, from digital agencies specialised in the built environment to leading digital marketing at one of Australia's largest equipment hire companies. Flow Marketing brings that knowledge to the businesses that build things.
Find out where your Google Ads budget is going and how to turn more clicks into booked jobs. Strategy included, no obligation.
