Reach the developers, project managers and procurement teams who award commercial contracts.
If your best work comes from builders, developers, facility managers or government buyers, homeowner focused advertising won't reach them. As a specialist LinkedIn ads agency for construction and trades businesses, Flow Marketing targets decision makers by job title, company and industry, putting your capability in front of the people who sign off on projects. Strategy is included.
LinkedIn advertising lets you reach people by role, seniority, company size and industry, which makes it ideal for business to business trades, suppliers and commercial contractors. A good LinkedIn ads agency turns that targeting into qualified conversations, not just impressions. LinkedIn ads are part of Flow Marketing's wider tradie advertising service.
Target project managers, developers and procurement teams by job title and company.
Build credibility with case studies, capability statements and thought leadership.
Generate qualified enquiries for tenders, supply agreements and commercial projects.
Flow Marketing builds audiences around the organisations and roles that buy what you do, from head contractors and developers to facility managers and councils. Account based targeting can even focus spend on a short list of companies you want to work with.
For a trade business like Knight Solutions or a drafting firm like NRD Drafting and Building Design that works with builders and developers, that precision means your budget reaches buyers, not the general public.
See the ProofCommercial buyers want proof before they shortlist a contractor. Flow Marketing creates sponsored content, document ads and video that showcase completed projects, safety credentials, capability and the people behind your business.
That content keeps your business visible through long decision cycles, so you are already trusted when the next tender or project comes up.
Get a Free LinkedIn Ads Review
LinkedIn lead gen forms pull in contact details automatically, making it easy for busy decision makers to request a capability statement or quote. Flow Marketing connects those leads to your CRM and follow up sequences so no opportunity slips through.
Pairing LinkedIn advertising with targeted email follow up is one of the most effective combinations for business to business trades. Our guide to email outreach for construction and trades explains how.
See the Proof
Google Ads
Capture high intent leads the moment they search for your construction or trades service. Flow Marketing builds and manages Google Ads campaigns that target the right keywords, in the right locations, at the right time, so every dollar of your budget reaches buyers who are ready to act.
Win more local jobs
Get in front of homeowners, developers, and project managers actively searching for your service in your area, with precision geo targeting and location based bidding.
Maximise ROI
Stop wasting budget on irrelevant clicks. Flow Marketing builds tightly structured campaigns with smart bidding strategies that convert at the lowest possible cost per lead.
Full transparency
Know exactly what you're spending and what it's generating, with clear monthly reporting, call recording, and full lead attribution back to campaign and keyword.
Meta Ads
Build brand awareness and reach your ideal construction clients across Facebook and Instagram before they start searching. Flow Marketing uses Meta Ads to put your business in front of the right people at the right time, creating demand rather than just capturing it, and retargeting warm audiences who have already shown interest in your services.
Reach the right audience
Target homeowners, property developers, and builders in your area with highly specific Facebook and Instagram campaigns built around your ideal client profile.
Retarget and convert
Stay front of mind with website visitors and past enquiries using smart retargeting sequences that bring warm audiences back and drive them toward a decision.
Creative that converts
The right creative strategy makes the difference between an ad that scrolls past and one that generates an enquiry. Flow Marketing guides ad creative to stand out in the feed and drive real results.
LinkedIn Ads
Reach the developers, architects, project managers, and commercial decision makers who have the authority to hire your construction business for larger projects. LinkedIn Ads gives you unmatched access to professional audiences by job title, company size, and industry, making it the most effective paid channel for construction businesses targeting the commercial sector.
Target decision makers directly
Reach the people who actually sign off on construction projects, by job title, seniority, industry, company size, and location, without relying on them to find you first.
Build commercial pipeline
LinkedIn Ads work at the top of the commercial sales funnel, building awareness and generating enquiries from clients who are planning projects before they've gone to market.
Measure commercial ROI
LinkedIn Ads carry a higher cost per click than other platforms, so Flow Marketing tracks every lead carefully and ties each enquiry back to job title, industry, and campaign to ensure the investment is justified.
Bing Ads
Microsoft Advertising, commonly known as Bing Ads, reaches a distinct audience of searchers that Google doesn't. For construction and trades businesses, Bing Ads offer a lower cost per click, less competition, and access to an older, higher income demographic that is more likely to be a homeowner commissioning significant renovation or construction work.
Lower cost per lead
Bing Ads typically deliver a lower cost per click than Google due to reduced competition, giving construction businesses an efficient supplementary channel that stretches the overall paid ads budget further.
Reach an underserved audience
Bing's user base skews older and higher income than Google, a demographic that closely matches the profile of homeowners investing in quality construction and renovation work.
Seamless Google Ads integration
Microsoft Advertising imports directly from Google Ads, making it straightforward to extend your existing campaigns to Bing with minimal additional setup and management overhead.
Flow Marketing works exclusively with construction and trades businesses, backed by 15 years of experience across the sector. Every campaign is built around how commercial buyers in construction actually make decisions.
LinkedIn works harder alongside Google Ads for tradies, SEO for tradies and email marketing that nurtures leads. Flow Marketing plans them together so every lead source supports the others.
Strategy and ideas are part of the relationship. Expect fresh campaign angles and content ideas in every monthly review.
Trades and Construction Companies We Work With
Apex Roof Painting came to Flow Marketing after a frustrating run with a previous agency, with spend going out but not enough quality leads coming back. Flow Marketing rebuilt their paid advertising around the services that drive revenue, and conversions started landing in the very first week.
The campaign shown here ran on Google Ads for a residential trade. The same accountable, lead focused approach drives every LinkedIn campaign Flow Marketing runs for commercial construction businesses.
Total leads generated over 10 months
Average leads per active week
Per booked enquiry
Many agencies that run LinkedIn campaigns come from software and corporate marketing, not construction. As a LinkedIn ads agency, Flow Marketing combines B2B SaaS marketing experience with years in the construction industry, so your campaigns speak the language of builders, developers and project managers.
You get targeting built around real buyers, content that reflects how commercial projects are won, and honest reporting on the conversations campaigns create.
Tell Flow Marketing about your business, the clients you want to win and the projects you want more of.
A free, no obligation review of your LinkedIn presence, target audience size and competitor activity.
A campaign plan covering audiences, content, offers, budgets and transparent pricing.
Flow Marketing launches and manages your campaigns and reports monthly on reach, engagement and qualified leads.
A LinkedIn ads agency plans, builds and manages advertising campaigns on LinkedIn, from audience targeting and creative to lead forms, tracking and reporting. Flow Marketing specialises in LinkedIn advertising for construction and trades businesses that sell to other businesses.
For businesses that win work from builders, developers, facility managers or government, yes. LinkedIn is the most precise way to reach those decision makers, and a single contract can cover the cost of a campaign many times over.
Cost per click is usually higher on LinkedIn, but the audience is far more targeted. For commercial work, the value of each lead usually outweighs the higher click cost.
Commercial builders, specialist subcontractors, suppliers, drafting and design firms, and any trade business that sells to other businesses rather than homeowners.
Lead gen campaigns can produce enquiries within weeks, while brand and content campaigns build credibility over months, ready for when projects come up.
A review of your company page, target audience size, competitor activity and the campaign types most likely to work for you, with no obligation.
15+ years marketing to the trades and construction industry, from digital agencies specialised in the built environment to leading digital marketing at one of Australia's largest equipment hire companies. Flow Marketing brings that knowledge to the businesses that build things.
Find out how LinkedIn advertising could put your business in front of the people who award commercial work. Strategy included, no obligation.
