Reach homeowners before they start searching, and bring back the ones who visited your site but didn't call.
Not every client is searching for a trade today, but plenty of them will be soon. Flow Marketing's Facebook ads for tradies and construction businesses put your work in front of the right local audience on Facebook and Instagram, build trust with your best projects and retarget warm visitors until they're ready to enquire. Strategy is included.
Facebook and Instagram let you target by location, interests and life events, such as people who have just bought a home or are planning a renovation. Facebook ads for tradies build awareness and demand that search ads alone can't reach, then convert it with lead forms and retargeting. Meta ads are part of Flow Marketing's wider tradie advertising service.
Reach local homeowners and property managers based on location, interests and life events.
Showcase your best projects with photo and video ads that build trust before the first call.
Retarget website visitors and past enquiries so warm leads don't go cold.
Flow Marketing builds audiences around your service area and ideal client, then creates scroll stopping ads from your real project photos, before and after shots and short videos. The goal is simple: be the business locals remember when they need your trade.
For a builder like Upmarket Homes, that might mean showcasing finished homes to people researching new builds in their region. For a roof painter like Apex Roof Painting, before and after transformations do the selling.
See the ProofMeta lead forms let people request a quote without leaving Facebook or Instagram, which lowers the barrier for busy homeowners on their phones. Flow Marketing sets up qualifying questions so you get useful enquiries, not just names.
Leads flow straight into your inbox or CRM, so you can respond fast while interest is high. Pairing lead forms with a simple marketing lead magnet can lift response rates further.
Get a Free Meta Ads Audit
Most people visit a trade website several times before they enquire. Retargeting keeps your business in front of them with reviews, project photos and offers, so you stay top of mind while they compare quotes.
For businesses like McPherson Window Cleaning and Knight Solutions, retargeting past visitors and customers is one of the most cost effective ways to generate repeat and referral work.
See the Proof
Google Ads
Capture high intent leads the moment they search for your construction or trades service. Flow Marketing builds and manages Google Ads campaigns that target the right keywords, in the right locations, at the right time, so every dollar of your budget reaches buyers who are ready to act.
Win more local jobs
Get in front of homeowners, developers, and project managers actively searching for your service in your area, with precision geo targeting and location based bidding.
Maximise ROI
Stop wasting budget on irrelevant clicks. Flow Marketing builds tightly structured campaigns with smart bidding strategies that convert at the lowest possible cost per lead.
Full transparency
Know exactly what you're spending and what it's generating, with clear monthly reporting, call recording, and full lead attribution back to campaign and keyword.
Meta Ads
Build brand awareness and reach your ideal construction clients across Facebook and Instagram before they start searching. Flow Marketing uses Meta Ads to put your business in front of the right people at the right time, creating demand rather than just capturing it, and retargeting warm audiences who have already shown interest in your services.
Reach the right audience
Target homeowners, property developers, and builders in your area with highly specific Facebook and Instagram campaigns built around your ideal client profile.
Retarget and convert
Stay front of mind with website visitors and past enquiries using smart retargeting sequences that bring warm audiences back and drive them toward a decision.
Creative that converts
The right creative strategy makes the difference between an ad that scrolls past and one that generates an enquiry. Flow Marketing guides ad creative to stand out in the feed and drive real results.
LinkedIn Ads
Reach the developers, architects, project managers, and commercial decision makers who have the authority to hire your construction business for larger projects. LinkedIn Ads gives you unmatched access to professional audiences by job title, company size, and industry, making it the most effective paid channel for construction businesses targeting the commercial sector.
Target decision makers directly
Reach the people who actually sign off on construction projects, by job title, seniority, industry, company size, and location, without relying on them to find you first.
Build commercial pipeline
LinkedIn Ads work at the top of the commercial sales funnel, building awareness and generating enquiries from clients who are planning projects before they've gone to market.
Measure commercial ROI
LinkedIn Ads carry a higher cost per click than other platforms, so Flow Marketing tracks every lead carefully and ties each enquiry back to job title, industry, and campaign to ensure the investment is justified.
Bing Ads
Microsoft Advertising, commonly known as Bing Ads, reaches a distinct audience of searchers that Google doesn't. For construction and trades businesses, Bing Ads offer a lower cost per click, less competition, and access to an older, higher income demographic that is more likely to be a homeowner commissioning significant renovation or construction work.
Lower cost per lead
Bing Ads typically deliver a lower cost per click than Google due to reduced competition, giving construction businesses an efficient supplementary channel that stretches the overall paid ads budget further.
Reach an underserved audience
Bing's user base skews older and higher income than Google, a demographic that closely matches the profile of homeowners investing in quality construction and renovation work.
Seamless Google Ads integration
Microsoft Advertising imports directly from Google Ads, making it straightforward to extend your existing campaigns to Bing with minimal additional setup and management overhead.
Flow Marketing works exclusively with construction and trades businesses, backed by 15 years of experience across the sector. Every audience, ad and campaign is built around how your clients make decisions.
Meta ads work harder alongside Google Ads for tradies, local SEO for tradies and web design for tradies that converts. Flow Marketing plans them together so every lead source supports the others.
Strategy and ideas are part of the relationship. Expect fresh creative ideas and campaign angles in every monthly review.
Trades and Construction Companies We Work With
Apex Roof Painting came to Flow Marketing after a frustrating run with a previous agency, with spend going out but not enough quality leads coming back. Flow Marketing rebuilt their paid advertising around the services that drive revenue, and conversions started landing in the very first week.
The campaign shown here ran on Google Ads, and the same lead focused approach drives every campaign Flow Marketing builds, including Facebook ads for tradies.
Total leads generated over 10 months
Average leads per active week
Per booked enquiry
Generalist agencies chase likes and reach. Flow Marketing runs Facebook ads for tradies and construction businesses with one goal: enquiries you can turn into paid work, measured and reported every month.
That means creative built from your real projects, audiences built around your service area and honest reporting on cost per lead, not vanity metrics.
Tell Flow Marketing about your business, the services you want more of and the areas you want to win work in.
A free, no obligation review of your current Facebook and Instagram advertising, or your opportunity if you are starting fresh.
A campaign plan covering audiences, creative, offers, budgets and transparent pricing.
Flow Marketing launches and manages your campaigns and reports monthly on reach, leads and cost per enquiry.
Yes, when they are set up properly. Facebook ads for tradies work best for building local awareness, showcasing your work and retargeting warm visitors, especially for planned jobs like renovations, roofing, landscaping and new builds.
Meta is the company behind Facebook and Instagram. Meta ads for tradies can run on both platforms from one campaign, so you reach clients wherever they spend their time.
They do different jobs. Google Ads for tradies captures people already searching, while Facebook and Instagram build demand and bring back warm leads. Many trade businesses get the best results running both.
Budgets depend on your service area and goals. Flow Marketing usually starts with a focused test budget, then scales the audiences and ads that deliver the lowest cost per enquiry.
Not necessarily. Real project photos and short phone videos often outperform polished stock imagery because they show genuine work. Flow Marketing helps you choose and shape the best material.
A review of your current campaigns, audiences, creative, tracking and lead handling, with clear recommendations and no obligation.
15+ years marketing to the trades and construction industry, from digital agencies specialised in the built environment to leading digital marketing at one of Australia's largest equipment hire companies. Flow Marketing brings that knowledge to the businesses that build things.
Find out how Facebook and Instagram could fill your pipeline and bring back the leads you're missing. Strategy included, no obligation.
