Cameron Blair
Founder of Flow Marketing • Ex Head of Digital Marketing, Coates Hire
More than fifteen years marketing to the trades and construction industry, including leading digital marketing for one of Australia's largest equipment hire companies. Flow Marketing exists to bring that same calibre of strategy to the businesses that build things.
Read about my Successful ProjectsFrom the tools to the top of digital marketing
Flow Marketing was not built by a marketer who discovered the trades. It was built the other way around.
Cameron has spent more than 15 years marketing to the trades and construction sector, learning firsthand how these businesses win work, where their time goes, and why so much marketing aimed at them misses the mark entirely.
Along the way, Cameron worked at agencies that specialised in marketing for the built environment, sharpening the craft alongside others who understood that construction, trades and property are a world of their own.
That path led to Coates Hire, one of the largest equipment hire companies in Australia, where Cameron served as Head of Digital Marketing, running paid search, paid social, SEO, and lead generation at national scale across a business built entirely around the construction sector.
Flow Marketing brings that enterprise grade capability to independent trade and home service businesses. Google Ads, Meta Ads, SEO, email marketing, and conversion focused websites, without the enterprise grade overheads or the strategy that most agencies charge extra for.
The result is a marketing partner that genuinely understands the industry it serves, because it came from there.
What Cameron brings to every account
Industry-native insight
Fifteen years marketing to trades and construction. The strategy is built around how these businesses actually operate, not guesswork.
Enterprise-level strategy
Paid search, paid social, SEO and lead generation run at national scale at Coates Hire, applied to businesses of every size.
Strategy included, not sold
Lean by design and specialised by choice. The thinking comes as part of the partnership, never a line item on top.
Let's grow your trade business
If you run a trades, construction or home service business and want marketing built by someone who understands the industry from the inside, I'd love to hear from you.
Read About Successful ProjectsTrades and Construction Companies We Work With
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New Customers. Quality Leads. Let's Build It.
- Free audit with every enquiry, no obligation
- Channel recommendations based on your business, not assumptions
- Full lead tracking and transparent monthly reporting
We don’t just run ads, we build paid advertising systems that generate consistent, qualified leads for construction and trades businesses.
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Guides and Resources for Owners or Marketing Teams
Who Work in Trades or Construction
